Creating content is such an important task when trying to establish and give exposure to your brand. Your content is what will make you stand out from the rest and it is what connects you to your audience.
The key to creating content is being passionate about what you do and share with your audience. If you decide to focus on something just because it is trending or because you think that is what people might like, then you need to reconsider your purpose. Whatever you choose to focus on, make sure it is something that is closely tied with your interests. It needs to be something that moves you, and through that, you can take action and relate, influence, and help others who share the same passions as you.
Remember that nowadays there are multiple channels you can use to share your ideas. You can focus on being more visual and letting your audience see you through video platforms such as YouTube, Tik Tok, Instagram functions such as IGTV's and Reels among others. Interact has an interactive quiz guided by questions that can give you an idea of what social media channel best fits your needs.
Meanwhile, you can also try out some brainstorming and if you are more on the visual side you can always check out our blog on how to create a vision board to get your ideas going. But today, I am sharing with you a couple of things you can try out when creating your own content.
Define your purpose/main idea
In order to create and share something with others, you need to be invested in the topic. This is because your purpose/motive is for what you are going to be working for. Just think about the number of hours you are going to spend working around it. So make sure you choose something you enjoy.