Instagram is an exciting platform, where you get to share what you are most passionate about and create a community where you can interact and share the things you enjoy the most. However, sometimes managing an Instagram account and being consistent with the various tasks you partake in can be tiring and draining at times. Today I will be sharing some tips that will hopefully make your life easier when creating content!
1. Explore Your Concept
In order to keep yourself motivated, you need to dig deep into what you are talking about. This can take time, but that's okay! Take the time you need to do research, see what specific things speak to you, and what are the things you love the most about that concept. This is helpful for the following reasons:
It allows you to have a thorough understanding of the concept you are trying to create content for
It gives you an understanding of the audience you are working with
You get to see the trends and insights that are predominately in your area of work
2. Decide what type of account you are working on
You need to decide what you are using Instagram for. It can either be a place where you express your personal creativity or a professional account where you manage your blog, work-related posts, or even a place to connect with future customers. This is an important step because it will allow you to understand and picture your ideal followers. Once you identify your potential followers you will have an idea of what accounts to follow and how to interact with their content.
3. Choose what to post
Once you have your followers figured out, you can think of what you want to post. You can choose a number of topics you can create content for and work around it. This is what we call "Instagram theme" a series of ideas that identify your concept.
Here are some questions that can guide you towards deciding on an Instagram theme: