Is this useful – do people see the value in it?
Is this unique – does it promise a unique benefit?
Is this urgent – does it lead the audience to act now?
Is this ultra-specific? – does it quickly address why someone should swipe up?
Because of the instagram algorithm, your posts might not always appear on your followers feed, meaning that the story feature is extremely helpful! This is a great, quick and effective way to share your brand story with your audience!