TikTok is one of the fastest growing social media platforms. Due to this, all different types of businesses have turned to it to showcase their brand. Though it’s a huge platform with approximately 800 million active users, bear in mind that the majority of users are people aged 16-24, give or take. If your target audience includes this age range, or you want to increase brand awareness to this age range, you should definitely consider creating an account!
A couple other important considerations to include:
Is your product or service something that can be easily translated into video format?
Are you willing and able to be somewhat out of your comfort zone?
Are you ready to experiment with a new platform?
Because of the fast-paced nature that consumption of short videos provides, TikTok content goes viral constantly. Videos may also go viral across other platforms such as Twitter and Instagram.
As a general rule, TikTok content should be:
Comedic (when you can be)
Remember when you post to use appropriate hashtags and to cross-post to other platforms, as you would with any other social media posts.
Some ideas for content:
Product / Service promotion