Why TikTok?

TikTok is one of the fastest growing social media platforms. Due to this, all different types of businesses have turned to it to showcase their brand. Though it’s a huge platform with approximately 800 million active users, bear in mind that the majority of users are people aged 16-24, give or take. If your target audience includes this age range, or you want to increase brand awareness to this age range, you should definitely consider creating an account!

A couple other important considerations to include:

  • Is your product or service something that can be easily translated into video format?

  • Are you willing and able to be somewhat out of your comfort zone?

  • Are you ready to experiment with a new platform?


Because of the fast-paced nature that consumption of short videos provides, TikTok content goes viral constantly. Videos may also go viral across other platforms such as Twitter and Instagram.

As a general rule, TikTok content should be:

  • Visually appealing

  • Lighthearted

  • Informative

  • Entertaining

  • Comedic (when you can be)

Remember when you post to use appropriate hashtags and to cross-post to other platforms, as you would with any other social media posts.


Some ideas for content:

  • Product / Service promotion

  • How-to’s