1. Perfect your bio - when people come to your page, the first thing people look at is usually your bio, so make sure you capture the message of your brand. Everything from what you are, what you offer etc. Keep simple and easy for people to understand.
2. Make it simple to do business with you - Instagram has different features for businesses like adding a tag that provides the link to your product ("stoppable content"). If someone likes an item they see on your instagram they can click the link and go straight to website to purchase
3. Utilize Stories as much as you can - Instagram story is super useful and has many features that allows you to promote your business. Not only that but a lot of times it is more likely for your audience to see your stories rather than your post due to the algorithm.