There are many social media tools that can help you boost your engagement and exposure. Instagram has proven itself to be one of the biggest social media channels through which you can directly communicate with your audience. But as social media has become a predominant way of discovering, creating, and sharing content, many have taken the time to explore more than one channel. Pinterest is one of them. Many of its users go into the website to get inspiration or to share their ideas with others. Using Pinterest as a marketing channel for your brand or business is a good way of getting exposure and engagement. That is why today, I am going to share some tips you can try out when creating or sharing content on the platform.
But, why should you use Pinterest for your business?
Pinterest is an extremely popular platform, and people from everywhere across the world are using it. This translates into endless opportunities for you to be noticed by others. People are always looking for inspiration when they are on Pinterest, and if they come across your content and they find it interesting, they are extremely likely to share it with others.
Here are 5 tips you can follow when using Pinterest for your business:
Never leave your descriptions blank
Keywords are super important and help with increasing your engagement. With the use of keywords, your target audience is more likely to find your content or even better someone who is interested in the topic can find it and get inspired by your content! Try to use words that directly relate to the post. For example, if you are talking about how to stay motivated you can use keywords such as inspiration, success, positivity, or other words that you think your audience would use to search up the content.
Pin your own content
This is extremely important because if you pin your own content you give more exposure to it, which means that more people are more likely to see it. A lot of people overlook this and it can actually be of great help to the growth of your account. But it is also important to maintain a balance between pinning your own content and others, or it can look like your spamming your page.
For this one you do not have to be a graphic designer, however, try to be creative with your content and find new ways to design it. Maybe try focusing on a specific color palette or font that you would like to use in your designs to be more consistent. This will help catch the eye of your audience! You can try switching up your style or sticking to one that you think speaks the most about your brand.
Pinning on a regular basis allows you to reach out to your audience and even others who might just find your content. You can always rely on scheduling platforms such as Hootsuite to stay active. This is recommended more than just creating a board and filling it up at once.
Understand your analytics
Analytics are extremely important insights into your account and audience, make sure to check them out whenever you can so you have a better understanding of who is interacting with your content, with what frequency, and at what time. Understanding your analytics will give you a better understanding of how to use your account to increase engagement.
Give your audience something to do
Make sure to add a call to action in your descriptions. This will increase engagement and exposure for your content. For instance, if you have a blog make sure to add a link once in a while for people to read more about what you are sharing. You can also create a board for all of your blog posts and share that with your audience.
Write a short description of who you are
It's important to have a short description of who you are and you can also add important links such as a blog or your Instagram account. This will give your audience an idea of who you are, what you do and they can check out more of your work by going into those links. You can check out our account where you can find an example of a short description.
That's all for today!
Did I miss something? Let me know in the comments!
Check out the latest blog post where we share all about business storytelling!
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