Tips For Business Storytelling

Storytelling is a powerful tool that can be used to connect with your audience. If you share some of your struggles, insights, and challenges experienced when starting your business, your customers will relate more to you. It's always a good starting point in any relationship you have with your audience/customers to try to be as relatable and approachable as possible. There needs to be a personal connection with the work you're doing and what you are sharing with others.

When you are sharing a story, you are doing more than just listing facts. This is important because what will make others connect and communicate with you are those things that make your experience unique and relatable.

Storytelling in business specifically focuses on

"The human side of work. Basically, it means telling stories instead of just listing facts. Because good stories engage better. They also stick longer in your audience's mind."


It is more likely for someone to remember what you are talking about if you are being transparent and open about your past experiences. This is because your audience is more likely to remember how your story made them feel than just reading a list of things they might already have heard somewhere else.

That is why today I am sharing some tips on how to create an engaging story when sharing content and when approaching your audience.

1. Start with a clear direction for your story

You can start by brainstorming some of your strongest points that might create an emotional connection with your audience. Even though establishing an emotional connection is important, you should still focus on the specific business lesson or message you want to share. Brainstorming allows you to connect your strongest emotional arguments with your intended message.

Some questions you can ask yourself are:

  • What is the purpose of the story?

  • Who is the main character/characters