In terms of online presence, aesthetics refer to a specific colour scheme, the type of images you post, and/or both. It should be something that makes sense to your specific brand and should always stay true to and be representative of brand values.
In the age of social media, how you present your content matters. Having posts and an overall theme that is curated beautifully can be the make or break of why someone would follow you.
A clear aesthetic online is beneficial to a business because simply put: it makes people happy. Having visually appealing content attracts people and keeps them looking. When people love your brand and the content you put out, seeing new posts is exciting.
Some things to keep in mind when determining your theme or aesthetic:
What are your brand values?
What product or service are you selling?
Who is your target customer?
Does your brand take more of an exciting maximalist approach or that of a more simple minimalism?
Do you have a colour scheme? If not, what type of colours speak best to you?
What are some ways that your brand stands out? How can you integrate this into your content?
What resources do you have to aid in the maintenance of your theme?
A couple great resources:
-Canva: A graphic design platform with thousands of custom templates and stock images. You can use it for free but Canva offers paid subscriptions as well.
-Pinterest: Image sharing and social media.
And of course you can and should take your own photos when you’re able to and repost user generated content when and where you see fit!
Among other reasons, people will follow you because they enjoy and can identify with your aesthetic. Staying true to that, upholding an expectation, will keep your audience and customers interested and loyal to your brand.
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