Updated: Oct 13, 2020
Collaborating with brands can be a good way of gaining exposure and also creating meaningful relationships with brands that align with your business. However, something you should keep in mind is working with a brand that has something to do with your business. Collaborating with brands is all about support, so your interests and goals must align in some way. You can start by brainstorming some possible brands you are considering, so when contacting them it is easier for you to go through a list and narrow down your options.
Something that is usually assumed when trying to collaborate with a brand is that you need a considerable amount of followers or you that you need to be a big blogger. This is not true, you just need a good strategy and a list of ideas that take you closer to these brands.
When making a list make sure to consider these things:
Think about the products they offer
Think about your target audience
Visualize if it fits with your personal brand
For this last one, you can check out this blog post that explains how to create a vision board that encompasses your brand, goals, and long-term ideas.
Once you have all of that written down, you can start approaching brands. Here is a brief guide on how to start:
Make The Target Brand Aware Of Your Existence
Once you have selected which brand to approach it is important for them to know who you are. Social media, especially Instagram, is a popular stream through which people engage and communicate with brands they want to collaborate with. Make sure you are following the brand and if you can try to be as engaging as you can with that brand by liking, commenting, and if possible tagging them in your posts.