How To Endure A Pandemic: The marketing Way



For the past couple of months the entire world has been trying to survive COVID-19, a pandemic no one saw coming. Given the current situation, it comes as no surprise that almost every single business, entrepreneur, and industry, has been highly impacted. Today's blog post is not meant to be another article that talks about the virus that has changed our lives. This blog post can be seen as an insight into the marketing minds of many small businesses.


A survey done by Bluehost to multiple businesses has shared some of the biggest challenges that business owners have encountered over the last couple of months. The infographics developed through these surveys, share some statistics on how despite everything, small businesses are pushing back and adapting to this new reality. These infographics show how essential things such as digital marketing, website traffic, e-commerce, shipping, and handling among other things have become necessities for any business who is trying to remain competitive.


In moments like this, where everything seems to be frozen by something that is completely out of our control, strategies that are driven by our passions for doing what be love, need to come through. We probably have heard a thousand times how we should focus on things that we enjoy doing, pursuing our dreams and passions, and more importantly never give up on those. Well, that is where those cheesy reminders come in handy.


Bluehost's survey revealed that despite the current obstacles, there are still some businesses that remain positive and optimistic about the future. Business owners have learned how to adapt and develop their current tactics through different strategies. This has been an absolute challenge for some businesses because they have had to change their ways of doing things, and for some this has been impossible at first. But as it has been shown by the surveys


"There's a readiness to preserve, adapt, and make key changes for future growth"

Source


The pandemic has brought many changes but not all of them are bad, some of them have brought opportunities for future growth, and that is where you should start focusing on.


Here are some areas you can strategize and focus on whenever you are feeling unmotivated:


1. Finding success online


Bluehost's survey has shown that many businesses have shifted and worked on developing their online presence since quarantine began. This includes working on adjusting their website's format, making it as easy to navigate and be as accessible as possible. Even if your business had a stronger physical presence, developing an online presence allows you to have so much potential for future growth. Even before the pandemic started, there were a lot of people who preferred online shopping over visiting the store. So, make the necessary changes, be open to adapting to new opportunities while still maintaining what makes your business unique.