A Step into the Right Direction: How to Reach Out to Sponsors


So, you decided to pursue your passion and start your own business, now what?


The overwhelming amount of ideas scribbled in your notebook and constant review of your resume figuring out what type of services or products you could possibly be qualified for are both cathartic experiences every entrepreneur has to experience for themselves but most of the time, aside from a lucky few, you don’t have enough resources to make these ideas come to life.


This is where sponsorships and collaborations can either make or break your business because everyone needs a little help sometimes. And you shouldn’t be scared or intimidated to ask for help, your ideas and creativity can still shine through but encasing your ask for help in a professional and collaborative manner can make all the difference when trying to secure your first sponsor. The only way to propel your business into succession is for it to appeal to your target consumers and a wise way to put yourself on the map is to connect with other professionals who could give you some guidance and even feature your work or product in some way.


I can definitely attest to the difficulty of asking for sponsorship or help in any way, you don’t want it to seem like your business isn’t as structurally sound as it should be but nine times out of ten, the person you are asking for help from has been where you are. They went through their own struggles, their own tribulations and asked for help a fair amount so they understand what you must be feeling.


To ease the awkwardness, you can reach out to them on social media. Choose a platform they seem to be the most active on whether it be Instagram, Twitter, LinkedIn, Facebook, even YouTube. A casual and a not so in-your-face way to shoot a direct message without technically shooting a direct message is to reply to their Instagram story, for example. Assuming you had already followed them, if their story relates to your business in anyway, a simple compliment showcasing your interest in their business could go a long way. It could be along the lines of “Wow this looks amazing! I would love to learn more about how you started your business.” Simple yet effective, something you should always keep in your professional arsenal. If they don’t seem to be active on any social media platforms, or at least not active enough that they would reply to your message in a timely manner, then it’s time to do the dreaded cold-emailing.