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How To Promote Your Business On LinkedIn

Does your business have a profile on LinkedIn? If you don't, why not?

Last year, I created a LinkedIn profile for my business and have seen some incredible interaction and traffic since I have created it. I notice that the articles I post are getting a lot of attention, especially posts from the #HaveYouMetHerYet? series. Check it out here.

If you have wondered about creating a LinkedIn account for your business, but weren't sure where to start. Follow these 5 tips from Ana Gotter from

1. Link & Optimize Employee Profiles

Are your employees linking themselves to your company? Most employees are quick to do this when they change a job or start at a new company as they are excited to tell the world that they have a new position and work for a new company. Most employees feel a sense of pride to be connected to the companies they work for and take pleasure in connecting themselves to your brand.

If your employees have not yet connected to your brand, feel free to send your team a quick email politely asking them to connect to your company page. Bonus: Encourage engagement on your company page by asking them to like, share and comment on your company posts. It doesn't hurt to ask!

2. Create a Strong Company Page

Maybe this one is self explanatory but, make a page that is worth sharing and linking to. If your page is engaging and full of exciting content with lots of photos and interesting information, this will draw the attention to potential prospects, new employees and clients. This also will encourage your employees to feel confident to share your company with their audience.

3. Strike An 80/20 Balance of Self Promotion

Nobody likes someone who brags all the time do they? The same goes for promotion or selling on your LinkedIn business page.

"On social media, it’s best to strike that 80/20 balance where you’re only directly promoting your business with a hard sell about 20% of the time. That’s going to hold mostly true on LinkedIn, too, but it can be stretched to around 70/30 or even 60/40 if you’re not going for the hard sell most of the time." - Ana Gotter

To achieve this, share some interesting articles, posts and photos that you think will resonate with your audience. Did one of your client's win an award recently? Did you recently read something that made you reconsider a big business decision? Did a photo make you feel inspired or give you a chuckle? Share it!

Once you start sharing other account's content, chances are people will start to share your content as well.

4. Engage Intentionally

People can tell if there is a robot or a human behind your comments so don't be the robot! Intentionally engage with your audience and with your community by sharing real, though provoking comments. Ask questions, share a fun tid-bit or a piece of advice. Building authentic relationships is very important to growing your business and a great way to do this is to keep your communication online real and intentional.

"You look good, the business looks good, and potential leads will like both and be more inclined to follow up. Remember that people can discover you, too, when you engage in the posts of other brands or people in your network, so this is a valuable opportunity to boost reach in an organic way." - Ana Gotter

5. Rack Up the Recommendations

Recommendations are the "reviews" that you and your employees receive from past and present employers, colleagues and peers. They are a great way for an employee to build a strong professional reputation. This also is a great way to reflect the kind of employees you have once they are linked to your company page as well.

"People want to work with businesses they trust, which means they’re going to look for people that they trust to work with. This is important, and recommendations are the best social proof you can get on the platform, especially as a business owner or account manager. Reach out to peers, past clients, current clients, and even past supervisors and ask them to leave a review for you on the platform. This will help people find you and want to work with you and your business moving forward, and goes a lot further than a simple follower count or skill endorsement." - Ana Gotter

Bonus: give some of your employees recommendations without them asking. This is a great way to encourage support within the company and will also result your employees feeling a sense of pride, respect and loyalty.

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