How To Promote Your Business On LinkedIn

Does your business have a profile on LinkedIn? If you don't, why not?

Last year, I created a LinkedIn profile for my business and have seen some incredible interaction and traffic since I have created it. I notice that the articles I post are getting a lot of attention, especially posts from the #HaveYouMetHerYet? series. Check it out here.

If you have wondered about creating a LinkedIn account for your business, but weren't sure where to start. Follow these 5 tips from Ana Gotter from

1. Link & Optimize Employee Profiles

Are your employees linking themselves to your company? Most employees are quick to do this when they change a job or start at a new company as they are excited to tell the world that they have a new position and work for a new company. Most employees feel a sense of pride to be connected to the companies they work for and take pleasure in connecting themselves to your brand.

If your employees have not yet connected to your brand, feel free to send your team a quick email politely asking them to connect to your company page. Bonus: Encourage engagement on your company page by asking them to like, share and comment on your company posts. It doesn't hurt to ask!

2. Create a Strong Company Page

Maybe this one is self explanatory but, make a page that is worth sharin