1. Understand if there is a place for you- Once you grasp how your target audience is conversing, figure out how your brand can deliver on wants and needs. Be helpful.
2. Lead with empathy, not fear - The entire world is in this experience right now. It’s not something to capitalize on, but to empathize with.
3. Turn to your community - Use this opportunity to put your brand’s raw personality on centre stage. Take this time to nurture your audience
4. Understand if there is a place for you. Once you grasp how your target audience is conversing, figure out how your brand can deliver on wants and needs. Be helpful.