Learn what your audience values – by doing this you are able to find your offer in the market. Making sure you are putting yourself in your audiences’ shoes is very important, as it allows you to understand what they are looking for!
Find your Strengths – your strengths can guide you through things like the processes of engaging with your audience
Use your social media for engagement – through social media you are able to have conversations and discussions, allowing you to understand more about your target audience as you have the chance to speak to them, see their comments and private messages!