In this weeks episode, we speak with Jasmyn Ellis who is the Brand Marketing Lead at Lush Cosmetics North America. Jasmyn specializes in hair and body product campaign strategy and has been in the wellness industry for 6+ years. She is passionate about making brands resonate with their target audience through emotional storytelling and creative strategy. More importantly, she is committed to championing representation and inclusivity in the beauty and wellness space and is always striving to integrate it into her daily life.
In this episode we discuss:
Challenges, diversity and inclusion the workplace for women of colour
Dealing with being silent in the workplace and learning to find your voice
Why Lush isn’t on social media and how they are thinking outside of the box with their messaging and showing up in new ways
How being a part of the conversation helped to launch black hair care for Lush in North America
Why she is passionate about branding and how brands have showed up or stayed silent since 2020
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Host Lindsay Dent, Founder & Creative Director of Pink Crown Creative @_lindsaydent & @pinkcrowncreative Email lindsay@pinkcrowncreative.com for sponsor opportunities, guest appearances or collaborations. Guest Jasmyn Ellis, Brand Marketing Lead of Lush Cosmetics North America Connect with Jasmyn: https://www.linkedin.com/in/jasmyn-ellis/ https://www.instagram.com/jasmynellis/
Episode References
Lush Documentary - Naturally: Lush presents Naturally, a short and intimate look at the lives of three individuals, highlighting the often complex and varying relationships we have with our natural hair both internally and out in the world. We collaborated with award-winning filmmaker Alicia K. Harris on Naturally to delve into personal stories and Black history through the lens of our subjects’ natural hair journeys. Watch here.
Article: Exploring Black Hair Naturally