1. Make sure your goal is the main focus - Keeping the page simple will allow for the visitor to have a clear understanding of your brand and what you offer, adding things like share button, sidebars and pop ups will steer the visitors attention away from the main goal.
2. Make sure your brand pops - using signature colours, logos etc. Keeping your brand look the same throughout all online platforms, shows the audience they are in the right place.
3. Make a catchy headline - This will be the first thing people will see when going into your page, it will be their first impression meaning it has to be catchy and bold! This will make them more interested in what your business has to offer.