1. The Value of stories - Find your underlying message and display it across blogs, website, social media etc. Your audience should be a huge part of your brands story, think of yourself as leader.
2. Leverage cultural references - Think of what your audience might need in this time! Once you have that, find different ways in which you can creatively incorporate that need or desire through your service/product.
3. Customers make decision based on emotion - What are the emotions you are trying to generate to your audience? Deliver emotion based storytelling, wether that's through videos, blogs website content or email.
and most importantly HAVE FUN!😍